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How to Effectively Use Social Media

Lina Gilliland — Sun, 13 Feb 2011 17:46:51 +0000

How Luxury Fashion Brands Are Maximizing Their Social Media ROI Macala Wright Lee is the publisher of FashionablyMarketing.Me. Wright Lee is a retail consultant whose firm, Fashionably Digital, specializes in marketing consulting for fashion, luxury and beauty brands. You can follower her on Twitter at @FashMarketing. Blog Content

How to Effectively Use Social Media

Lina Gilliland — Sat, 12 Feb 2011 17:53:30 +0000

How to Effectively Use Social Media

Lina Gilliland — Sat, 12 Feb 2011 17:53:30 +0000

How to Effectively Use Social Media

Lina Gilliland — Fri, 11 Feb 2011 17:55:04 +0000

Breakdown: 4 Ways Brands Are Earning –and Buying– Followers on Twitter

Lina Gilliland — Fri, 03 Jul 2009 14:39:29 +0000

Update: July 6th, I added a 4th way, as I recently met a developer this weekend who showed me the scripts he created to quickly auto follow thousands of folks. Companies who don’t have iconic brands with millions of adoring fans, often have to resort to other ways to get the attention of the market. This [...]

Why does ROI in social media suck?

Lina Gilliland — Tue, 26 Aug 2008 14:31:33 +0000

This post is a continuation of a series that I am doing on gaining a return on effort and money spent in social media (ROI). In the last post in this series I had made the following statement: The level of success in social media (as determined by ROI) is directly proportional to the speed at [...]

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